About Bow Wow Meow

Helping protect Aussie pets since 1995

Bow Wow Meow is an Australian-owned business that has been providing services to pet owners since 1995. We began our journey providing personalised pet ID tags, and in 2008 we launched among the first pet insurance offerings in the Australian market.

Since our launch, more than 160,000 pet owners have found the benefits, options and costs of our policies to be very attractive.

What makes us different?

We are more than a pet insurance provider, we are pet people too. We know how important your pet is to you, and we never want you to have to make a choice between money and the health of your pet.

When you take out insurance with us we enter a partnership of care with you, and we take that responsibility seriously. When the unexpected happens, our close-knit team is empowered to help you out, and make sure you get the best possible outcome.

Pet owners recognise this and have consistently rated us the number one pet insurance provider in Australia on independent Product Review consumer ratings site every year from 2018-2024.

What is most gratifying for us is that these awards are given based on real reviews from our customers. We are so proud to be able to help so many Aussie pet owners and their fur babies stay happy and healthy.

Giving back to our community

Animal Poisons Helpline sponsorship

Bow Wow Meow Pet Insurance is thrilled to be a Platinum Sponsor of the Australian Animal Poisons Helpline, a registered animal charity that provides a free poisons advice service to pet owners across Australia & New Zealand. Pet owners who suspect their pet may have been poisoned can call 1300 869 738 to get rapid first-aid advice, risk assessment and triage recommendations for their pets.

We are proud to support this valuable service, another way we are making a real difference to Aussie pet owners every day.


People friendly pet insurance

When your pets aren’t well, you want to focus on them. The last thing you need is a stressful claims process. We go out of our way to help you when you need it most.

  • Our generous cover gives your more benefits, when you need them most, including features like up to $7,600 per year for Hip Joint Surgery and dental illness cover (under our Ultimate Care plan).
  • We process 95% of claims within 5-10 days, upon receiving all required documents.
  • Bow Wow Meow is proud to be a founding GapOnly® partner, which gives you access to on-the-spot claiming while you’re still at your vet’s practice, allowing you to only pay the gap.
  • Our pet portal allows you to track and manage your claims easily online, and our streamlined claims process saves you the ‘claims run-around’.
  • Our policy holders get access to complimentary online vet consults 24/7 with a VetChat consult membership valued at $199 per year.
  • And we offer life-time cover4. If you’re covered now, your pet can be cared for into old age, even through chronic illnesses like diabetes and arthritis.


Discover these and many more reasons to insure with us.


10% discount for multiple pets


10% discount for multiple pets

Free engraved pet ID tag on sign up3

Customer Satisfaction

21 day cooling off
Life-long cover4
GapOnly® & easy claims

Safety and security with the backing of the industry leaders

We are administered by Australia’s only general insurer dedicated to pet insurance PetSure (Australia) Pty Ltd (AFSL No. 420183).

We understand that there are times when our customers may be feeling vulnerable due to a range of factors. In these situations, we are committed to taking extra care and recognise these vulnerabilities can give rise to unique needs, which can change over time or in response to particular situations. If you are experiencing vulnerability and would like more information on the extra care we can provide please call our customer service team 1800 668 502 (choose option 2) or email us on help@petsure.com.au. You can also access our underwriter’s Family Violence Policy here, and their website also contains additional accessible ways you can contact us.

Our customers love us

Over 40% of our policy holders have been referred by their friends, vet or breeder

Join our Bow Wow Meow community

At Bow Wow Meow we are all about loving your pet and responsible pet ownership. Besides from being award-winning pet insurance providers, we also provide a range of other products to help pet owners, including:

We get the deep connection that each of you have with your furry family members and we are just as passionate about dogs and cats as you are. So a very welcoming Woof and Meow to you… and we invite you to come and join the Bow Wow Meow Community!

Pet Talk

Jam packed with news, tips and advice on how to provide the best possible care for your Bow Wow or Meow!