About Bow Wow Meow

Helping protect Australian pets since 1995

Bow Wow Meow is an Australian-owned business that has been providing services to pet owners since 1995. We began our journey providing personalised pet ID tags, and in 2008 we launched into the Pet Insurance market.

Since our launch, more than 80,000 pet owners have found the benefits, options and costs of our policies to be very attractive.

What makes us different?

We are more than insurers, we are pet people too. We know how important your pet is to you, and we never want you to have to make a choice between money and the health of your pet.

When you take out insurance with us we enter a partnership of care with you, and we take that responsibility seriously. When the unexpected happens, our close-knit team is empowered to help you out, and make sure you get the best possible outcome.

We think that’s why we are Australia’s number one rated pet insurer on independent consumer ratings site productreview.com.au and were named their Pet Insurer of the Year for 2017 and again for 2018/2019.

What is most gratifying for us is that these awards are given based on real reviews from our customers. We are so proud to be able to help so many Aussie pet owners and their fur babies stay happy and healthy!


People friendly pet insurance

When your pets aren’t well, you want to focus on them. The last thing you need is a stressful claims process. We go out of our way to help you when you need it most

  • Our pet portal allows you to track and manage your claims easily online, and our new streamlined claims process saves you the ‘claims run-around’.
  • We process 95% of claims within 5-10 days, upon receiving all required documents.
  • And we offer life-time cover4. If you’re covered now, your pet can be cared for into old age, even through chronic illnesses like diabetes and arthritis.
  • Discover these and many more reasons to insure with us

10% discount for multiple pets

Free engraved pet ID tag on sign up3

Customer Satisfaction

21 day cooling off
Life-long cover4
Streamlined claims

Safety and security with the backing of the industry leaders

When you take out a policy with us, you can rest assured knowing that you are covered by the most stable and secure pet insurers in the country.

We are arranged and administered by PetSure (Australia) Pty Ltd (AFSL No. 420183), who established the pet insurance category in Australia 15 years ago and is Australia’s leading Pet Insurance Underwriting Management Agency (UMA).

We are underwritten by The Hollard Insurance Company Pty Ltd (AFSL No. 241436), which is the leading pet insurer in Australia and specialises in this area of insurance. It currently insures hundreds of thousands of pets around the world.

We understand that there are times when our customers may be feeling vulnerable due to a range of factors. In these situations, we are committed to taking extra care and recognise these vulnerabilities can give rise to unique needs, which can change over time or in response to particular situations. If you are experiencing vulnerability and would like more information on the extra care we can provide please call our customer service team 1800 668 502 (choose option 2) or email us on help@petsure.com.au. You can also access our underwriter’s Family Violence Policy here, and their website also contains additional accessible ways you can contact us.

Our customers love us

Most of our new policy holders have been referred by their friends.

Join our Bow Wow Meow community

At Bow Wow Meow we are all about loving your pet and responsible pet ownership. Besides from being award-winning pet insurers, we also provide a range of other products to help pet owners, including:

We get the deep connection that each of you have with your furry family members and we are just as passionate about dogs and cats as you are. So a very welcoming Woof and Meow to you… and we invite you to come and join the Bow Wow Meow Community!

Pet Talk

Jam packed with news, tips and advice on how to provide the best possible care for your Bow Wow or Meow!