Why insure your pet?

Because you’ve made them part of your family

And it goes without saying that you would do anything to get them better if they were injured or unwell.

We know that, as caring pet parents, you value your pets’ health and ensure they are always well looked after. Unfortunately, the fact is that no matter how well you look after them, most pets will require veterinary treatment at some stage.

  • Pets are naturally curious about everything around them and injuries commonly occur during everyday running, jumping or playing, especially in the early years.
  • Many breeds are susceptible to hereditary and congenital conditions, which increases the likelihood of illness during their lifetime (excluding pre-existing conditions).

The good news & the bad news

The good news is that nowadays the medical treatment available to pets is pretty much on a par with what people receive and the likelihood of getting your cat or dog back to full health has never been better. The bad news is that for pets there is no Medicare and no safety net, and veterinary costs are rising. If there is a bill, you have to foot it…all of it, which can quickly amount to thousands of dollars.

Pet insurance is a way to protect both you and your pet from unexpected vet bills. There is no need for them to suffer if veterinary care is too pricey, and no difficult decisions for you to make other than getting them the care they deserve.

If you’d like to understand more about the pros and cons of insuring your pet, please read our article “Is pet insurance worth it?”

Peace of mind

Bow Wow Meow offers a choice of pet insurance plans, which will cover your dog or cat for up to 80% of your eligible vet’s bills in case of accidental injury or illness. We even provide optional Routine care (non-insurance benefit) to contribute towards items such as vaccinations and health checks.

Depending on the level of cover you select, we can help you cover the cost of vet expenses7:

  • On your eligible vet bills
  • If your pet requires surgery
  • If your pet needs an extended stay in hospital or emergency boarding10
  • On preventative treatments (eg. fleas, ticks, heartworm)8

Most of all, having dog insurance with us will provide you with the security that you will never have to choose between money and the life of your beloved dog.

Our insurance plans have been designed to be able to suit you and your pet’s needs and are administered by Australia’s first and only general insurer dedicated to pet insurance.

And you can rest easy knowing that you are covered by Product Review’s Pet Insurance Award winners for 2018, 2019, 2020, 2021, 2022, 2023 and 2024!



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What is pet insurance?

Pet insurance is a financial product that helps pet owners cover the risk of eligible veterinary expenses resulting from accident and illness conditions in their dogs and cats. Pet insurance plans available in Australia cover anywhere from 60% to 100% of the vet bill (the majority cover 80%) and come with different inclusions, exclusions, excesses, annual benefit limits and sub-limits on certain conditions e.g. sub-limits on cruciate ligaments conditions.

Many pet owners’ question whether they need to take out pet insurance for their dog or cat. With the cost of veterinary care outstripping inflation and advances in available treatments, vet care for an ill or injured pet can quickly add up to thousands of dollars, particularly if the condition is chronic and ongoing. Unless you have savings to cover this, it can be very difficult to find the money to pay for the care your cat or dog needs.

We find that the value of pet insurance is often realised by pet owners after they are faced with a large vet bill, and unfortunately this is often too late. You should also be aware that any condition that arises before you take up pet insurance, or during the applicable waiting period is considered a pre-existing condition and will not be covered by pet insurance in the future.

When researching pet insurance products in Australia, we recommend getting an understanding of what is covered by the different types of products on the market. While the product names and benefit amounts may change, the main types of pet insurance cover are generally as follows:


Accident Plus plan 

Accident Plus is the option to cover you for specified accidental injuries and a range of specified illnesses. These policies cover specified accidental injuries that are, included but not limited to, a direct consequence of at least one of the following: burns, motor vehicle accidents and allergic reactions to insect bites.. It is important to be aware that this type of pet insurance cover is limited as you won’t be covered for all illnesses.

Please see conditions of cover below (please also view our PDS for additional details, exclusions, sub limits and related waiting periods for different conditions):

  • a motor vehicle incident
  • a burn or electrocution
  • a reaction to a bite from an insect, spider or scorpion
  • ingestion of foreign object
  • a paralysis tick
  • heat stroke
  • gastric dilatation-volvulus (GDV)
  • trauma induced respiratory impairment
  • bone fractures
  • traumatic tooth fracture
  • snake bite toxicity
  • a traumatic ligament or tendon injury other than cruciate ligament condition
  • bite wound or fight wound abscesses
  • lacerations or abrasion of tissue, skin or mucous membrane due to external violence
  • traumatic spinal disc rupture
  • torn nail
  • poisoning
  • embedded grass seed
  • soft tissue injury
  • eye Trauma
  • intervertebral disc disease (IVDD)
  • cruciate ligament condition
  • Hip Joint Surgery for stated conditions (only covered where it is related to one of the accidental injuries covered)

Specified accidental injury and illness cover (Peace of Mind plan & Ultimate Care plan)

  • Specified accidental injury and illness cover includes specified accidental injuries as well as illnesses (as listed in the Accident Plus plan) and will provide you with a more wide-ranging cover. For Bow Wow Meow policies, this includes our Peace of Mind Plan & Ultimate Care Plans. Minor as well as major conditions are covered which includes conditions from skin conditions and ear infections to cancer, diabetes, broken bones and hereditary conditions, along with chronic conditions11 which are covered for life (provided we continue to offer this product and you renew your policy each year).
  • The Ultimate Plan covers everything the Peace of Mind plan covers except it also includes dental illness benefit with a sub limit of $1,000 per annum. In addition, it offers optional alternative therapy up to $1,000.10
  • Note that any pre-existing conditions are excluded.


Indoor Cat plan (Specified Illness Cover)

  • Bow Wow Meow offers an Indoor Cat plan. This plan is designed for cat owners who feel that they do not feel the need to pay additional premium to cover the additional risk normally associated with pets that go outside which is why certain conditions are excluded.
  • This policy has an annual limit of up to $5,000 per annum, a benefit rate of 80% with no excess and covers, consultation fees up to limit of $300 per annum, surgery, hospitalisation, outer and inner ear infections, poisoning, cancer diabetes, heart disease, gastrointestinal problems and other conditions listed in the PDS.
  • Certain accidents such as cover for car accidents, burns, snake bites, allergic reaction to insect bites and bone fractures to name a few are excluded from the policy.
  • Likewise, certain illness conditions such as eye trauma, elbow & hip dysplasia, cruciate ligaments and patella luxation are also not covered.
  • This policy covers chronic, reoccurring and ongoing specified illnesses for life, provided we continue to offer this cover and you renew your policy. See details in our Product Disclosure Statement.


Routine care (non-insurance benefit) 

This additional benefit provides assistance with costs for routine items such as vaccinations and micro chipping. Bow Wow Meow offers this as an optional extra on all our plans. For details relating to this, please read more here.


How much could I save on my vet bills with pet insurance?

Here are some examples of our top claims
Top Claim# $0.00
You could save

#Based on maximum Bow Wow Meow claims evidenced between 01/01/2019 to 31/12/2019 for a particular species and breed.

*Based on a benefit rate of 80%. This is the calculated amount saved after the co-payment amount (20% of the vet bill in this case) has been deducted.

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