Is pet insurance worth it in Australia? Costs, pros and cons

Pet insurance, cute dog sleeping with insurance policy, pet safe and healthy

Summary

Pet insurance can be worth it for many Australian pet owners, especially if they would struggle to pay an unexpected vet bill of several thousand dollars. Whether it is worth it for you depends on your pet’s age, breed, health risks, and whether you would prefer to budget with a premium rather than self-fund emergencies and illnesses. This guide explains average vet costs, average pet insurance premiums, the pros and cons of pet insurance, and how to decide whether it is the right option for your dog or cat.

Why you should consider pet insurance

Many pet owners deliberate whether it is worth getting pet insurance. Over the past decade, pet insurance has grown hugely in popularity, but even so, many dog and cat owners find it difficult to decide if they should take out pet insurance for their pet.

When your pet is happy and healthy, it is hard to foresee a time when things might go awry. But speak to any pet owner whose pet has undergone a serious accident or illness and they will often mention the huge financial expense required to get their pet back to good health.

The fact is that vet treatment is getting increasingly expensive and accidents and illnesses occur frequently among pets, especially in the early and later years. We know that most pets visit the vet at least a couple of times a year, and that vet bills for major surgery or illnesses often add up to thousands of dollars.

Quick answer: is pet insurance worth it?

  • Often yes, if an unexpected vet bill of several thousand dollars would be hard to manage
  • Often less valuable, if you can comfortably self-fund emergencies and major illness costs
  • Pet insurance can help with eligible vet bills for unexpected accidents and illnesses
  • It may be especially worth considering for young pets, breeds at higher health risk, or owners who want more predictable budgeting
  • It is important to compare annual limits, excess, reimbursement percentage, exclusions and pre-existing condition rules

The cost of vet care

To weigh up whether pet insurance is worthwhile, it is important to be aware just how much treatment for pet health conditions can cost. Data provided by the Australian Veterinary Association show that the amount spent on our pets has ballooned over the last decade as better vet treatment options have become available, and there are no signs of this slowing.

A vet is treating a black cat for asthma with an inhaler.

The 2022 Pet Survey Report indicated that Australians spent more than $4.7 billion annually on Veterinary expenses – an increase of more than 80% since the previous survey in 2019.

According to the same survey, dog and cat owners who visit the vet are going multiple times a year – averaging 2.1 visits per dog and 1.9 visits per cat. The most common reasons tended to be check-ups and vaccinations, followed by eye, ear and skin conditions, de-sexing and dentistry.

Below are tables that illustrate the average and maximum veterinary costs for the most common health conditions for dogs and cats by age category (data from the Pet Health Monitor 2025). A starting point when considering whether pet insurance is worth it would be to ask yourself if you could afford bills like these at the time they arise, and if not, what would you do?

When illness strikes, the last thing you want to worry about is the vet bill

Top 3 health conditions for dogs under 1 year in 2024:

Condition Average treatment cost Maximum treatment cost
Gastrointestinal conditions $694 $18,012
Ear Infections $330 $5,998
Skin infections / allergies $324 $10,670

Top 3 health conditions for dogs aged 1-8 years in 2024:

Condition Average treatment cost Maximum treatment cost
Skin infections / allergies $657 $21,209
Ear Infections $444 $20,655
 Gastrointestinal conditions $872 $37,599

Top 3 health conditions for dogs over 8 years in 2024:

Condition Average treatment cost Maximum treatment cost
Osteoarthritis $831 $21,936
Skin infections / allergies $699 $15,465
 Mass lesions (lumps and bumps) $1,087 $31,195

Unhappy dog with Elizabethan cone on its head and bandage on back leg after CCL surgery

Top 3 health conditions for cats under 1 year in 2024:

Condition Average treatment cost Maximum treatment cost
Gastrointestinal conditions $703 $13,918
Eye conditions $313 $3,874
Ear Infections $337 $4,736

Top 3 health conditions for cats aged 1-8 years in 2024:

Condition Average treatment cost Maximum treatment cost
Gastrointestinal conditions $884 $26,987
Urinary tract disorders $1,519 $33,270
Eye conditions $397 $19,760

Top 3 health conditions for cats over 8 years in 2024:

Condition Average treatment cost Maximum treatment cost
Gastrointestinal conditions $1,017 $22,515
Urinary tract disorders $1,350 $22,945
 Dental conditions $1,068 $5,258

ØBased on PetSure claims data, 2024 calendar year. Reimbursement for these claims under a pet insurance policy would be subject to limits, such as annual benefit limits or sub-limits, benefit percentage, applicable waiting periods and any applicable excess. Cover is subject to the policy terms and conditions. You should consider the relevant Product Disclosure Statement or policy wording available from the relevant provider. Please note that values calculated are based on all claims for that condition and medically related conditions in each calendar year.

Because it is difficult to predict the costs of veterinary care, it can help to have measures in place to help prepare for the unexpected. Pet insurance can help by covering a portion of the eligible vet bill if the unexpected does happen.

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Average pet insurance costs

There are many factors that affect the price of your pet insurance, for example, the type of cover and options you have selected. We also take into account risk factors associated with you and your pet such as your pet’s breed and age. For instance, as your pet gets older the risk of your pet requiring treatment will increase and so the premium increases.

While premiums vary significantly depending on these factors, to give you an idea, we have summarised the median premium amount for new Nose-to-Tail Cover policies taken out in the first 6 months of 2025 below.

Median annual premium for new Nose-to-Tail Cover policies (January – July 2025)Δ:

Species Pet’s age at policy inception Median annual premium
Canine (dog) Under 1 year $602
 Between 1-2 years $625
Feline (cat) Under 1 year $333
Between 1-2 years $349

ΔBased on Bow Wow Meow policy data for all new Nose-toTail Cover policies incepted between 1 January 2025 and 30 June 2025, including all annual limit, benefit percentage, and annual excess options, excluding added extras eg. Booster Care and Routine Care. Does not include any processing fees.

When is pet insurance worth it?

Pet insurance may be worth it if:

  • you would find it hard to pay an unexpected vet bill of several thousand dollars
  • you want help budgeting for eligible accident and illness costs
  • your pet is young and you want cover in place before health problems arise
  • your pet’s breed is associated with higher health risks
  • you would rather not make treatment decisions based mainly on immediate cost

Pet insurance may be less worthwhile for you if:

  • you have enough savings to comfortably absorb major vet bills
  • you are comfortable self-funding both emergencies and chronic illness costs
  • your pet already has significant pre-existing conditions that would not be covered
  • you are unlikely to claim because of the type of pet, age, or chosen level of cover

Pet insurance vs savings: which is better?

Pet insurance and a savings fund solve different problems. A savings account gives you flexibility and control, but it may take time to build enough money to cover a large emergency or illness. Pet insurance can help earlier, provided the condition is eligible and the policy terms are met.

For some pet owners, the best approach is a mix of both: insurance for large unexpected costs, plus savings for routine care, excess and anything outside cover.

Siamese cat sick with cancer has a feeding food tube attached to its nose to stomach, needing best pet insurance cover for cancer treatments

Pros and cons of pet insurance

To help you weigh up whether pet insurance is worth it for your cat or your dog – and for you as their owner – we have put together a list of the pros and cons of pet insurance to help you make an informed decision. It is important to understand all the relevant factors, and to consider which pet insurance policy is right for your circumstances by reading the Product Disclosure Statement.

Pros of pet insurance

  1. Less out of pocket up-front: A serious injury or illness can leave you many thousands of dollars out of pocket, but having pet insurance can help you with this. With pet insurance, you can better prepare for the cost of eligible vet bills. And with GapOnly® claiming, you only have to pay the gap between your vet bill and your pet insurance benefit for eligible claims, so you won’t have to fork out as much up front.
  2. It is a form of budgeting: It is often difficult to discipline yourself to put aside money for pet emergencies. Pet insurance can help with the cost of eligible vet bills for unexpected accidents and illnesses.
  3. Give them the treatment they need: When your pet is insured, you will be covered for eligible vet treatments to help address their needs, allowing treatment decisions can be based on what’s best for your pet.
  4. Less to worry about: It is highly stressful when something happens to your beloved pet. Wondering how much the vet bill will be or how you are going to afford it does not help. Pet insurance can help alleviate these concerns by covering eligible vet bills so you can focus on what matters and how to help your sick or injured pet get through it.

Having pet insurance helps you to be the best pet parent you can be. Why? Because it helps you give them the care they deserve, so you can focus more on looking after them when they aren’t well, and less on the cost of their treatment.

Because it is difficult to predict the costs of veterinary care, it can help to have measures in place to help prepare for the unexpected. Pet insurance can help by covering a portion of the eligible vet bill if the unexpected does happen.

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Cons of pet insurance

  1. Pet Insurance does not cover everything: It is simply not feasible for insurers to cover every potential situation that could happen to your dog or cat – this would cause pet insurance premiums to skyrocket and make it inaccessible to the majority of pet owners. Therefore, insurance policies typically have exclusions so that risk can be better managed. For example, many pet insurance policies in Australia do not cover dental procedures (Bow Wow Meow offers the option to add on Booster Care, which provides coverage for specified dental conditions). There are also often exclusions relating to voluntary euthanasia, pregnancy, elective or cosmetic procedures and pre-existing conditions (see below).
  2. You may be required to pay up front: Pet owners may need to wait some time until their claim is settled by their pet insurance company. However, Bow Wow Meow pays out more than 85%-95% of eligible claims within 5-10 working days from receipt of all supporting documentation, which means your rebate should be back in your account soon. We also provide GapOnly® claiming at participating vet clinics, meaning you only have to pay your portion of eligible vet bills and not the full amount up front.
  3. There is usually a co-payment and sometimes an excess to pay: Our Nose-to-Tail Cover gives you a choice of annual excess options and covers 70%, 80% or 90% of eligible veterinary expenses, depending on which percentage you elect when taking out your policy. This allows you to have more control over your out-of-pocket costs.
  4. Some policies have sub-limits for certain conditions: Besides the overall annual policy benefit limit, some policies may also have sub-limits for certain items. Our Nose-to-Tail Cover offers generous cover with no sub-limits, giving you more benefits when you need them the most.
  5. Limited options if they do not have a policy before they turn 9 years old: Once a pet is over 9 years of age, you are unlikely to find pet insurance that will cover them. With our Nose-to-Tail Cover, you can start your pet’s cover any time before the age of 9 years when you first apply. As long as we continue to provide the product, we’ll offer renewal of your policy every year for your pet’s life (subject to the terms and conditions of the policy).
  6. Pre-existing conditions are excluded from cover: If your pet has had or currently has a condition that requires treatment and you decide to take out pet insurance, that condition will generally be excluded from cover.
Pros of pet insurance Cons of pet insurance
Helps with eligible unexpected vet bills Does not cover everything
Makes budgeting easier You may still need to pay upfront in some cases
Can reduce upfront out-of-pocket costs with GapOnly at participating clinics There is usually an excess and co-payment
May make it easier to choose treatment based on care rather than cost Pre-existing conditions are excluded
Peace of mind financially in event of a covered condition Premiums generally rise as pets age

What pet insurance usually does not cover

Pet insurance does not cover everything. Common exclusions may include pre-existing conditions, routine or preventative care unless added as an extra, pregnancy, elective procedures, and some dental treatment depending on the policy. This is why it is important to read the Product Disclosure Statement carefully before deciding whether a policy is right for you and your pet.

When your pet needs you the most, pet insurance can help you focus on their care, not the cost

In conclusion

So, is pet insurance worth it? There have been several surveys conducted amongst pet owners asking how much they would spend to save their pet, if they were ill or injured. The majority answer that they would be willing to spend any amount needed. However, vets tell us that when some pet owners are faced with the treatment options at varying costs, they may choose the least expensive or most affordable treatment, with compromised outcomes.

Nowadays, pets are considered part of the family. Unfortunately, it is common for our furry family members to end up at an emergency clinic or speciality hospital at least once in their lifetime. Only ten to twenty years ago, many of the current veterinary procedures and treatments were not available. With the pace of technology and the resultant advances in veterinary care that we see today, pet owners are now able to provide their pets with highly specialised, quality vet care.

veterinarian with clients and french bulldog

However, the costs of delivering better healthcare to our pets are continuously increasing. The specialisation of veterinary care in the future will provide us with even more options and even better outcomes…. and greater costs. Pet insurance can assist pet owners with unexpected vet bills. However, you should consider the features of each product available to help you find one that is suitable for you and your pet.


Bow Wow Meow Pet Insurance can help protect you and your pet should an unexpected trip to your vet occur.

Pet insurance can be worth it for many Australian pet owners, especially if an unexpected vet bill of several thousand dollars would be difficult to manage. Whether it is worth it for you depends on your pet’s age, breed, health risks, and whether you would rather pay an ongoing premium than self-fund major accident or illness costs.

The cost of pet insurance varies depending on your pet’s species, breed, age, where you live, and the level of cover you choose. Premiums are usually lower when pets are younger and tend to rise with age, so it helps to compare policies early.

Pet insurance usually helps with eligible vet bills for unexpected accidents and illnesses. Depending on the policy, this may include consultations, diagnostics, surgery, hospitalisation, medication and some follow-up care.

Pet insurance does not cover everything. Common exclusions may include pre-existing conditions, routine or preventative care unless added as an optional extra, elective procedures, breeding-related costs, and some dental treatment depending on the policy.

For many owners, yes. Taking out pet insurance when a pet is young can be worthwhile because premiums are often lower and there is a better chance of having cover in place before any signs of illness or injury appear.

It can still be worth it, but it depends on the pet and the policy. Older pets may have higher premiums and more exclusions, so it is important to compare the expected cost of cover against what you could realistically afford to pay yourself if your pet became ill or injured.

That depends on your financial situation. Savings can work well if you already have enough set aside to cover large vet bills, but pet insurance may provide more immediate support for eligible claims, especially if a serious accident or illness happens before you have built up a large emergency fund.

A good way to decide is to ask yourself whether you could comfortably pay for expensive treatment without insurance. You should also think about your pet’s age, breed-related risks, lifestyle, and whether you want more certainty around budgeting for unexpected vet costs.

Some owners feel pet insurance is not worth it if they rarely claim, have enough savings to self-fund treatment, or are unhappy with exclusions such as pre-existing condition rules. The value often comes down to your pet’s circumstances and how comfortable you are carrying the financial risk yourself.

Look closely at the annual benefit limit, reimbursement percentage, excess, waiting periods, exclusions, and how the policy treats pre-existing conditions. It is also worth checking whether there are sub-limits for certain conditions or treatments and whether the policy suits your pet’s likely health risks.

Written by

Nicky Klugman

Nicky is our Marketing Communications and Content Specialist. She is an animal-lover who is particularly interested in animal behaviour and the relationships between humans and their pets. While growing up, dogs were always an integral part of the family. Nicky is mum to three human sons and a rescue pup called Dobby.

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*Please note, any pet insurance advice provided is general only. Refer to the applicable Product Disclosure Statement for details of Bow Wow Meow Pet Insurance cover.

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