Is Pet Insurance Worth It?

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Is Pet Insurance Worth It?


Whether it is worth getting pet insurance is a topic that many pet owners grapple with. Pet insurance has grown hugely in popularity in the last decade, and is now very common, but even so, many dog and cat owners find it hard to decide whether pet insurance is worth taking out for their pet.


When your pet is happy and healthy, it is hard to envisage a time in the future when things might go wrong. But speak to any pet owner who has dealt with serious accidents or illnesses in their pets and they will usually complain about the huge financial layout required to get their pets back to good health.

The fact is that vet treatment is getting more and more expensive and that accidents and illnesses occur frequently, especially in the puppy years and as a pet ages. We know that most pet owners are going to the vet and claiming at least a few times a year, and that vet bills for major surgery or illnesses often add up to thousands of dollars.


The cost of vet care

To calculate if pet insurance is worth it, it is important to understand just how much treatment for health conditions can cost. Statistics provided by the Australian Veterinary Association show that the amount spent on our pets has ballooned over the last decade as better vet treatment options become available. Australians spent a sizeable $12.2 billion on pet products and services in 2016 and there are no signs of this slowing. Veterinary bills account for over a quarter of this spend.

AVA figures show that around 26% of the total cost of a dog each year is spent on veterinary services and around 20% of total costs for cats. This equates to an average of $250 – $750 spent on vet care pet year (depending on the type of animal).

So how do you assess if pet insurance is worth it for you? The first thing that can help is to get an understanding of the costs you could be up for. We have put together tables below illustrating typical veterinary costs for the most common health conditions for dogs and cats. They are broken down into the average claim and the highest claim that we have received for each condition.

Average vet costs (claims) per health condition for dogs

Diagnosis GroupAverage Claim per PetMaximum Claim
Multiple fractures$2,609$11,705
Snake bite$1,806$13,841
Foreign Body Injestion$1,524$12,531


Average vet costs (claims) per health condition for cats

Diagnosis GroupAverage Claim per PetMaximum Claim
Multiple fractures$2,769$7,103
Foreign Body Injestion$2,133$11,648
Snake bite$1,749$4,241

Average pet insurance costs

When calculating if pet insurance is worth it for a cat or dog it is important to understand what the cost of pet insurance will be over time as your pet ages. Pet insurance premiums are risk graded against many factors, including the age and breed of the pet. Factors such as the location and the age of the pet’s owners also typically play a role.

All pet insurance premiums rise as the pet ages. We try and keep increases to a minimum and maintain the same level of reimbursement for claims (typically 80%). Be aware, however, that some insurance providers will decrease the percentage of the bill reimbursed as the pet ages. We would question if pet insurance is worth it with this type of policy, as the senior years are typically when you need pet insurance the most.

The average cost of pet insurance from Bow Wow Meow for an Accident & Illness policy for cats is $410 per annum and for dogs is $550 per annum.

The table below illustrates a further break down of average pet insurance premiums for cats and dogs in different age brackets, using an $8,000 annual benefit limit and both $100 and $200 per condition excess levels as examples. This will help you to better understand if pet insurance is worth it for your cat or dog.

However, to get a truly accurate idea, we recommend that you take a minute to get a pet insurance quote.


Average premiums as at October 2017

Accident OnlyAccident and Illness
Age of Dog($8,000 LIMIT, $100 EXCESS)($8,000 LIMIT, $200 EXCESS)
Under 2 yrs$210 per annum$424 per annum
2-5 yrs$212 per annum$452 per annum
6+ yrs$204 per annum$597 per annum
Age of Cat($8,000 LIMIT, $100 EXCESS)($8,000 LIMIT, $200 EXCESS)
Under 2 yrs$201 per annum$288 per annum
2-5 yrs$206 per annum$336 per annum
6+ yrs$202 per annum$446 per annum

Pros and cons of pet insurance


Pet insurance provides a mechanism to level out your vet expenditure over your pet’s lifetime and mitigates the risk of having to pay a large vet bill in one lump sum.

Team of veterinariansAs you can see from the average claims data provided above, claims can vary quite dramatically depending on the type of accident or illness and its severity.

A starting point when considering whether pet insurance is worth it would be to ask yourself if you could afford bills like these at the time they arise, and if not, what would you do? Would it be worth compromising the standard of care your pet gets due to financial constraints? We have heard many stories of pet owners going into debt to finance their pet’s medical bills, or even worse, having to choose between money and the life of their pet.

As with most things in life, there are trade-offs, and pet insurance is no different. We have put together a list of the pros and cons of pet insurance to help you make an informed decision. It is important to understand all factors to weigh up whether pet insurance is worth it for your cat or your dog….and for you as their owner.  We hope this helps you answer the question, “Should I get pet insurance?”

Pros of pet insurance

  • It is a form of budgeting: It is often difficult to discipline yourself to put aside money for pet emergencies. Pet insurance premiums are a way to force yourself to do this so that the risk is transferred to the insurer.
  • Peace of mind: Large vet bills that ordinarily wouldn’t be a consideration can now be contemplated. You can rest easy knowing that your large vet bills will be taken care of.
  • Choice of vet treatment: Now that you are insured, you no longer need to choose the most affordable treatment. Rather, you can choose the best available treatment recommended by your vet for your pet.
  • Save money: A serious injury or illness can leave you out of pocket for many thousands of dollars. Having pet insurance could save you from having to fund this.
  • Addressing the real needs of your pet: It is highly stressful when something happens to your furry family member. Wondering how much the vet bill will be or how you are going to afford it does not help. Pet insurance alleviates that stress so you can focus on what matters and how to best deal with the issue at hand and help your pet.

Simply put, having pet insurance helps you to be the best pet parent when your pet needs you most!

Cons of pet insurance                                                               

  • Pet Insurance does not cover everything: It is simply not feasible for insurers to cover every potential issue thing that could happen to your dog or cat – this would cause pet insurance premiums to sky rocket and make it inaccessible to the market. Therefore, all insurance policies have exclusions so that risk can be better managed. For example, most pet insurance policies in Australia do not cover dental work. There are also exclusions relating to pandemic diseases which cause widespread illness, voluntary euthanasia, vet costs relating to pregnancy, elective or cosmetic procedures and other conditions that could potentially be prevented through vaccination.
  • Pre-existing conditions are excluded from cover: If your pet has had or currently has a condition that requires treatment and you decide to take out pet insurance, that condition will be excluded from cover. In addition, if your pet develops an illness condition that requires treatment in the 30-day waiting period of your policy, it is also classified as a pre-existing condition. It is therefore important to understand the waiting period implications. Bow Wow Meow does have an option in our policies which allows a policy holder to apply for a pre-existing condition waiver, provided they have had continuous cover for 18 months and no signs of that condition have appeared during the 18-month period.
  • No Illness Cover for pets if they do not have a policy before they turn 9 years old: Once a pet is over 9 years of age, if you want to take out a new policy, you will only be able to get Accident cover. If you would like to ensure your dogs or cats have full health cover in their senior years, simply take out a policy before they reach their 9th Having said this, it is always better to insure pets from a young age so that you do not have exclusions for any pre-existing conditions.
  • You are required to pay up front: Now, pet owners need to pay the vet up front for the vet bill and then wait until that money is reimbursed by their pet insurance company. At Bow Wow Meow, more than 85% of eligible claims are paid out within 2-10 working days from receipt of all supporting documentation.
  • There is a usually a co-payment and may also be an excess: For all our policies, Bow Wow Meow covers 80% of veterinary expenses. This means that the policy holder will need to cover the other 20%. In addition, our policies come with a choice of per-condition excess levels ($nil, $100, $200 or $500). To illustrate how this works, if you choose a policy with a $100 excess and you receive an eligible vet bill of $1,000, you will need to pay 20% of the bill plus the excess, a total of $300 ($200 co-payment + $100 excess). We will therefore reimburse you $700. Note that once the excess has been paid, it will not need to be paid again if you claim for the same condition in the policy period.
  • Some conditions have sub-limits: Besides the overall annual policy benefit limit (Bow Wow Meow has a choice of $8,000 and $12,000 annual limits), policies also have sub-limits for certain items. For example, there is an annual sub limit of $2,800 for cruciate ligament claims.

Pet insurance vs. self-funding

We sometimes hear comments from people who say it would make more sense to put a fixed amount away each month as part of a savings plan to pay for unexpected vet bills should they arise. This does seem like a viable way to avoid paying pet insurance premiums, so why not take on the risk oneself? Although well intentioned, this savings account option does not mitigate the risk the same way that pet insurance does. Let’s run through a few examples.

Let’s assume you decide you are disciplined enough to put away $60 per month in case something happens to your dog ‘Max’. After five months, your fund is worth $300. However, while taking Max out for a walk, he tears his cruciate ligament and the vet advises that it will cost $3,800. Now what?

veterinarian with clients and french bulldog Ok, I hear you say, the chances of this happening within the first five months are slim. From our claims statistics, we know that if your dog is a puppy, the risk of health issues, particularly accidents arising, is higher than that of more mature dogs. Puppies are curious and accidents happen frequently.

Let’s look at another scenario. Max has been perfectly happy and nothing has happened over the first three years of his life. You have saved $2,160 over this period plus a little in interest. You are outside chatting to the neighbour and Max is sniffing around outside. Suddenly there is a yelp and Max has sustained two bite wounds; one to the neck and one to his back leg. The vet’s bill totals $1,700 …you think that’s okay, I have over $2k in my account so this is covered! However, the leg becomes infected and there is another $500 due the following month. Your fund is suddenly back down to zero.

By this stage you may be feeling a little anxious as there is now little or nothing left in your fund. However, although there are interest charges, you may still be able to borrow money to pay for an operation or a large vet bill if the need arises. The problem is that this still doesn’t mitigate the risk of anything else happening in the near future and is doesn’t really offer peace of mind.

To illustrate further, we have put together the below table which looks at your options when paying for vet care with pet insurance (using the example of a $3,000 cruciate ligament procedure) compared to borrowing to fund the procedure.

Example based on a $3,000 cruciate ligament procedure

Self funded

Requires easy instant access to cash reserves, which is typically not an option for many people.

Total cost = $3,000

Credit (loan, credit card, Vet Pay)

Many pet owners use this option if they do not have pet insurance. However, it does have a number of implications:

  1. You need to repay the loan;
  2. You are usually charged a high interest rate
  3. There may be loan approval processes; involved and application fees/entry costs.
  1. Repayment of $3,000
  2. $900 interest payment over 2 years (at an interest rate of 15%)
  3. Vet Pay charge a $35 application fee

Total cost = $3,935

Pet Insurance

Pet Insurance, similar to other forms of insurance, is about a large number of pet owners paying a relatively low premium into a pool and essentially spreading the risk. This pool provides each insured member a high level of cover from which at the time of need they are able to “claim” to pay for the unexpected costs depending on what they are insured for.

Benefits of insurance:

  1. Low premium paid in instalments;
  2. Ability to choose your cover and excess/co-payment (how much you want to share in the claim);
  3. Allows multiple claims up to annual limit;
  4. Limit resets on anniversary providing financial peace of mind.

Average cost of policy per year = $500

Annual level of cover = $8,000

Cruciate cost = $3,000

Co-payment of 20% = ($600)

Benefit = $2,400

Total cost to owner = $1,100 (premium plus excess), a benefit of $1,900

The difficulties of budgeting for chronic conditions

Chronic, or ongoing conditions, are very common for cats and dogs. The good news is that, with advances in vet care, there are many advanced treatment options available nowadays. However, many forms of treatment are very expensive and require regular ongoing medication.

If your pet develops chronic skin conditions or requires cancer or diabetes treatments, for example, your pet insurance will cover the cost up to the annual limit every year for the life of the pet (if the policy continues). In this scenario, there is no doubt that pet insurance is worth it.  However, if you use a self-funding option, there is simply no way to prepare your fund for an eventuality like this, and it can end up being a significant expense over many years. If your pet is over nine years of age, the risk of falling ill also increases and budgeting for an older pet becomes extremely challenging.

In summary                                      

So, is pet insurance worth it? There have been several surveys conducted amongst pet owners asking how much they would spend to save their pet, if they were ill or injured. The majority answer that they would be willing to spend any amount needed. Vets tell us that when pet owners are faced with the treatment options at varying costs, they often choose the least expensive or most affordable treatment, with compromised outcomes. For example, if it was a cruciate ligament issue, the pet owner may choose to not go ahead with surgery and let the dog limp, whilst giving it a cheaper form of treatment. Clearly this is not ideal for either the pet or the owner.

happy-family-with-their-beautiful-golden-retriever-lying-in-grassFor those pet owners who would be happy with an outcome like this, or would be prepared to euthanise their pet if it got seriously ill, pet insurance might not be necessary. However, for most us, who love our pets as part of the family and want to give them the best treatment available always, pet insurance can provide peace of mind for very little cost. Many pet owners look back in hindsight and say that pet insurance would have been great to have after an accident or illness has occurred. However, by this stage, it is too late to cover that bill.

Nowadays, pets are considered part of the family. This is reflected in the increased sophistication of vet care today. It is common for pets to land up at an emergency clinic or speciality hospital at least once in their lifetime. Ten to twenty years ago, many of the veterinary techniques or treatments used today were not available and many pets were euthanised. The specialisation in future veterinary care looks like it is only going to increase with time and these treatments come at a cost. A good question to ask yourself is this, “Would you be willing to spend upwards of $4,000 to treat your furry family member?”. If you have answered yes, but at the same time, you are concerned about affordability, I would suggest that pet insurance is worth it and a viable option for you. Premiums can be adjusted depending on the policy, annual benefits, co-payments and per condition excess that you choose.

With the pace of technology and the resultant advances in veterinary care today, pet owners are now able to provide their pets with quality vet care often on par with human health. However, the costs of delivering better healthcare to our pets is continuously increasing. Pet insurance provides the ability to budget for any unforeseen risks and bridges the gap between increasing vet costs and the provision of good healthcare whilst creating peace of mind at the same time. Many pet owners are now saying yes to pet insurance, your pets are worth it!

Get a pet insurance quote!

Kerstin Keiming
April 10, 2018
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